brand education platform

We are the destination for entrepreneurs seeking branding expertise. We empower entrepreneurs with actionable branding knowledge and tools and we provide a platform to spark collaboration and conversation about branding, entrepreneurship and lifestyle.



Melissa Bailey

Melissa Bailey Founders of X.jpg

Hi, I'm Mel, the Founder and Creative Director of Founders of X.

I work as a recruiter for a top fashion retailer, run a successful international hair care brand and manage the Founders of X blog with the rest of my time. I have extensive experience in personal and business branding, employment branding, running multiple businesses, managing teams and recruiting top talent.

As an experienced recruiter, I know how a strong personal brand increases your chances of being recruited by a top company, helps you attract the right opportunities like brand partnerships and creates strategic connections. I also know how businesses successfully brand themselves to attract their ideal customers and the right talent. And I’ve put this knowledge to the test as I've spent the last 7 years building and growing my own businesses.

Now, through Founders of X, I help entrepreneurs, bloggers and influencers build their own brands. Founders of X is an educational platform that started in 2018. Through our educational content, we teach the importance of branding and how to use your brand to engage your ideal audience and attract your dream team.

I hope you find our content full of helpful advice that you can apply to your own life and business. To stay up to date on all the latest posts, follow Founders of X on Instagram @foundersofx and subscribe to our newsletter.