Why Is Branding So Important

Branding is hands down one of the most important investments you’ll make for your business. It's the most important piece of your marketing strategy, your guiding principles and your platform for connection. Your brand shows people who you are, what you stand for and how you’re going to make a difference in people’s lives. It has the power to make or break your business.

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Melissa BaileyComment
Eat Your Way To Success With Sisley Killam

Your food choices affect your business success. Probably not something you think about each time you make breakfast or order takeout, right? But you should be paying more attention to the connection. Your levels of productivity and creativity, which are directly fueled by what you eat, determine things like how much you accomplish on your to do list or the quality of your work.

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LifestyleMelissa Bailey
What I Learned In 2018

Reflecting on the passed year is important to me. It’s important to look back and feel grateful for the moments that made you smile as well as the tough days that made you stronger. You’ve gotta take the lessons you learned into the new year and continue to grow as an individual. So, for this final 2018 post, I wanted to share what I learned in 2018.

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Our 4 Step Process To Goal Setting For 2019

This time of year most of us are reflecting on 2018 while also looking towards 2019 thinking about what the new year will hold for us. Setting goals is what sets you up for a successful year so long as you follow through. Since I finally cracked the formula to setting goals that you can actually see through, I’m sharing my goal setting system in this post.

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Uncover Your Ideal Customer

It’s so important to put yourself in your customers shoes. To market any product successfully you have to get clear on who your ideal customer is. You need to understand who they are, what drives them, what their challenges are, how they want to be communicated with, etc.

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How To Use IG Shoppable Links

Have you seen the new Instagram update? Instagram now allows clickable user tags and hashtags in bios and, drumroll please, shoppable links! Finally! As founder of another product based business, this is music to my ears. I've been waiting for this one.

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